25.3.08

under armour



i was recently contacted by julian acosta, a director, who was looking for a little help with a commercial spec that he was doing for under armour... i met with him in the local library after he did a presentation about film making and we discussed some of what he was looking for: i wasn't quite sure what to expect because i wasn't familiar with his work - but upon seeing the stuff he had shot and composited i loved it. it's hip and also artsy (but not weird artsy) which i'm a big fan of... but even more than that, it has a modern/efficient feel to it. i like that. a lot. so i was psyched to help out. we basically shot ideas off each other through email, and came to a final piece. i only did the logo (in my most preferido program, after effects). julian did great work with the shots - i took what he provided for reference (the color corrected shots) and kinda composited it how i imagined it in my head... this is not the whole commercial spec (and as mentioned earlier, different than how julian does the spec)... check out his site for it (http://www.j-four.com)