this is definitely up there with the old spice youtube replies - maybe even more ingenious
this is an amazing campaign. i will buy their product just because of these commercials.
here is a quote by Bob Thacker - senior VP-marketing over at OfficeMax from buzzman's site
The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you're going to crash the party, bring some champagne with you.
